Auditsmupis
Audits
At Mupis Agency, we provide detailed PPC campaign audits designed to pinpoint optimization opportunities and boost the efficiency of your advertising initiatives. Our audit services are divided into two main categories: comprehensive paid audits with tailored optimization recommendations, and complimentary initial audits for a quick overview.
Free Google Ads Audits
We provide complimentary preliminary audits that are perfect for businesses seeking to understand the overall health of their PPC campaigns across various platforms such as Google Ads (Adwords), Meta Ads (Facebook Ads, Instagram Ads), TikTok Ads, LinkedIn Ads, and Allegro Ads. These free audits offer an essential starting point for identifying optimization opportunities. The free audit includes:
Campaign overview
A general review of your PPC campaigns to get a broad sense of their current state and effectiveness.
Performance analysis
A brief examination of specific aspects of your campaigns to pinpoint clear issues and areas with potential for improvement.
PPC activity verification
An in-depth look into the history and current performance of your pay-per-click advertising campaigns. This analysis helps identify key areas that need enhancement, which is crucial for improving ad performance and making more efficient use of your marketing budget.
Preliminary recommendations
Initial guidance on possible directions for optimization and enhancing the efficiency of your campaigns.
These audits are designed to give you actionable insights to refine your strategies and better allocate your advertising resources, setting the stage for more detailed investigations and optimizations should you choose to proceed with our comprehensive services.
Paid Audits with Optimization Recommendations
For businesses seeking an in-depth analysis of their campaigns with specific, personalized recommendations to improve results and increase ROI, our paid audits are the ideal solution. This detailed process includes:
Campaign structure analysis
Examination of account structure, ad groups, and campaigns to spot inefficiencies and growth potential.
Keyword and match type evaluation
Analysis of used keywords, their match types, and performance in line with campaign goals.
Ad content review
Scrutiny of ad content for marketing message coherence, call-to-action effectiveness, and alignment with campaign objectives.
Budget optimization
Assessment of budget allocation and bidding strategies across campaigns.
Performance and conversion analysis
Review of key performance indicators (KPIs) and conversion paths to identify areas needing optimization.
Optimization recommendations
Delivery of actionable steps based on the analysis to improve campaign effectiveness, including SEO recommendations for Google Ads campaigns where applicable.
By providing these two levels of audits, Mupis Agency ensures that every business, regardless of size or budget, can find valuable insights to refine their PPC strategies and achieve better advertising outcomes.
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