Case Studies
Balticon S.A.
Balticon S.A., aleader in the Polish container market, provides comprehensive services related to containers and logistics, including sales, rentals, container modifications, and container depot services. EcoContainers, a proprietary brand of Balticon, focuses on delivering diverse container solutions, incorporating innovative applications and tailored projects that cater to both small and large enterprises. Their offerings are directed at a broad audience, from warehousing companies to construction enterprises, enabling them to adapt flexibly to the dynamically changing market conditions. Additionally, Eco Containers locally offers a self-storage service, allowing customers to rent storage space in containers.
Case Studies
Target Target
The goal of the campaign was to increase conversions and digital visibility for Balticon and EcoContainers through effective use of Google Search Ads and Google Display Ads. An additional objective was to optimize Return on Ad Spend (ROAS) by precisely targeting ads to the right users and enhancing the user experience on the Eco Containers website.
For Eco Containers, it was also essential to implement advanced optimization actions, which included creating a new website and sales processes aimed at enhancing efficiency and facilitating customer access to their offerings. A thorough marketing analysis was conducted, and a comprehensive campaign was executed across both the search network and display network, aiming to strengthen the brand’s position and increase sales.
Case Studies
Goals Goals
1. Enhancing Conversion Rates
We’ve implemented robust conversion-focused strategies in Google Ads, leveraging A/B testing and tailored ad personalization. Our proprietary conversion tracking tools on the website, alongside comprehensive GA4 analytics, facilitate a precise evaluation of each campaign’s impact.
Cost-Per-Click (CPC) Optimization
Wykorzystanie zaawansowanych technik targetowania w Google Ads, aby dotrzeć do specyficznych segmentów rynku.
3. UX/UI Improvements
Enhancements have been made to both the user interface and overall user experience on the Eco Containers website, designed to boost user engagement and improve the click-through rate (CTR).
4. Advanced Targeting Tactics
Our campaigns utilize advanced behavioral and demographic targeting techniques within Google Ads to specifically engage distinct market segments.
5. Brand List Utilization
We actively manage and monitor brand lists to sharpen campaign focus and enhance brand visibility, allowing for more targeted marketing efforts.
6. Website Redesign and SEO Optimization
We have integrated cutting-edge SEO practices into the creation of a new website aimed at heightening organic search visibility and increasing web traffic. This includes both the technical optimization of the site—focusing on load speed, mobile responsiveness, and URL structure—and the strategic development of content centered around carefully selected keywords to boost search engine rankings.
Case Studies
Results Results
Conversion Boost
Our campaigns resulted in a significant rise in conversions, topping 4,000. This success underscores the efficacy of our targeted conversion tactics and the compelling nature of our ad content.
CPC Reduction
We achieved a 30% decrease in cost-per-click, thanks to targeted keyword optimization and precise market segmentation.
CTR Enhancement
We enhanced the click-through rate through finely-tuned content strategies and accurate ad targeting, leading to better ad engagement.
Organic Traffic Growth
Improvements in SEO and the website’s UX/UI contributed to an increase in organic traffic, boosting the site’s visibility in search engine results.
Brand Visibility Enhancement
By strategically using brand lists in our Google Ads campaigns, we enhanced our brand positioning and visibility in the marketplace.
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