Case Studies
Hurtopony
Hurtopony is a flagship project spearheaded by our CEO Dawid Koziołek. What started as a humble garage operation has burgeoned into a colossal success story in one of the most fiercely competitive industries, becoming a major player in the e-commerce distribution of agricultural and industrial tires across Poland. With a yearly revenue of 40 million PLN, Hurtopony’s journey from humble beginnings to industry leadership is nothing short of remarkable. The company achieved its top position through detailed market analysis, targeted advertising, and strategic planning. Under Dawid’s guidance, Hurtopony has modernized tire industry marketing by utilizing cutting-edge marketing strategies and digital analysis tools. Elements such as optimized Google Ads product campaigns, search network campaigns, remarketing efforts, a focus on customer experiences, and brand loyalty building have become the bedrock of the company’s success.
Case Studies
Target Target
The primary aim was to consolidate and strengthen market position, increase sales turnover, and enhance brand recognition among stiff market competition.
Case Studies
Goals Goals
1. Optimization of Google Shopping Ads campaigns
A critical aspect of our strategy was the deployment of advanced product campaigns in Google Ads. Moving away from bid management automation, we opted for manual bid management and adjustment, guided by detailed performance and efficiency analysis. This hands-on management approach allowed for flexible, precise, and immediate campaign adjustments to adapt to market shifts and performance metrics. In-depth analysis of campaign data, including Click-Through Rates (CTR), conversion rates, and Cost Per Acquisition (CPA), facilitated the identification and optimization of the most effective campaign elements, aiming for maximal Key Performance Indicator (KPI) optimization.
2. Optimization of Google Search Ads campaigns
We undertook and optimized Google Search Ads campaigns, focusing on the meticulous and manual optimization of keywords and the use of effective text ads to increase site traffic and enhance search engine visibility. Additionally, the implementation of the SKAG (Single Keyword Ads Group) method improved ad effectiveness.
3. Remarketing campaign implementation
Introducing remarketing campaigns was a crucial component of Hurtopony’s marketing strategy, re-engaging users who had visited the site but not made a purchase. This tactic is especially vital in industries where purchase decisions may be delayed due to offer comparisons, consultations, or investment considerations. Its implementation helped increase conversion rates among previous site visitors and significantly enhanced the overall effectiveness of the advertising campaigns, strengthening customer brand loyalty.
4. Comprehensive market analysis
We conducted a thorough market analysis, considering market dynamics, competitive profiling, and target group behaviors and preferences. This analysis was crucial for tailoring marketing strategies to meet specific market demands and expectations, thereby enhancing the effectiveness of marketing efforts.
5. Ad Segmentation based on product categorization
We implemented ad segmentation based on detailed product categorization, allowing for more precise targeting and personalized advertising messages, resulting in higher effectiveness and increased conversions.
6. Conversion rate increase
We implemented advanced Conversion Rate Optimization (CRO) strategies, including landing page optimizations, A/B testing, and continuous campaign element tuning to enhance conversion rates. Additionally, the use of proprietary conversion tracking tools and deep GA4 analysis allowed for precise campaign effectiveness measurement.
7. ROAS increase
Continuous efforts aimed not only at optimization but also at gradually increasing the Return on Ad Spend (ROAS). Focus was placed on strategies and tactics that maximized advertising investment returns while maintaining cost control and efficient ad budget management.
8. Proprietary scripts for campaign optimization
The next step involved the use of proprietary scripts for campaign optimization, enabling real-time campaign data analysis and necessary adjustments to optimize outcomes. These tools allowed for dynamic budget adjustments, automatic performance indicator monitoring, advanced audience segmentation, and A/B testing automation.
9. Advanced targeting in Google Search Ads campaigns
Leveraging advanced targeting features in Google Search Ads campaigns was key. We focused on precisely matching target groups through demographic analysis, interests, and online behaviors to enhance ROI by reaching the most relevant audience with the best-matched product.
Case Studies
RESULTS RESULTS
Significant increase in turnover
Effective optimization of Google Shopping Ads campaigns and precise targeting in Google Search Ads led to an impressive sales increase for Hurtopony, reaching 40 million PLN per annum by 2023. Strategic bid management and tailored campaign adjustments maximized the return on investment for every cent spent on advertising.
Conversion Rate boost
The deployment of remarketing campaigns and advanced Conversion Rate Optimization (CRO) strategies, including site optimization and A/B testing, significantly increased the conversion rate. This improvement enabled more efficient transformation of visits into actual sales, enhancing the overall effectiveness of marketing efforts.
Brand recognition improvement
Targeted Search campaigns and effective ad segmentation based on product categorization substantially strengthened Hurtopony’s market position and brand visibility among target audiences.
Customer loyalty growth
Remarketing campaigns and a consistent focus on creating positive customer experiences led to increased loyalty and a higher number of repeat purchases, contributing to long-term value for the company.
Acquisition Cost optimization
Using proprietary scripts for campaign optimization and continuous KPI monitoring significantly reduced the Cost Per Acquisition (CPA), while still targeting the desired audience with high precision. Automation of processes and meticulous adjustments to budgets and marketing strategies minimized wasteful spending, maximizing advertising return on investment (ROAS).
Strengthening industry leadership
With a comprehensive and well-considered marketing strategy, Hurtopony solidified its leadership position in the Polish market for agricultural and industrial tires, outpacing the competition in terms of innovation and action effectiveness.
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